DISCOVERING PEOPLE NEWSLETTER
Sell Yourself Successfully
"100% Product Confidence!"
Selling yourself to a potential employer is based upon the same sales
techniques and principles employed by any professional sales person. There
are five basic steps to a successful sale:
- APPROACH: In order to sell anything, a sales person MUST know and
understand who it is that they are approaching – even though they have
never met them before. You can use this tactic when selling yourself to
an employer, in a similar way that sales people determine potential
buyers, via research! Research the job market and determine where your
skills and attributes are needed most and can be utilised most
effectively. Target an industry and determine if it is one in which you
may be interested in pursuing a career. Information can be gathered via
the internet, including specific company websites, and also asking
individuals employed within the industry about their personal
- INTEREST: Once you have researched prospective industries and
determined which is the one for you, you must create an interest in the
product on offer, YOU! Your first step to creating an interest is
presenting a relevant and appealing resume and associated letter of
introduction. Spend time tailoring your resume to the position so that
it reflects all of the requirements for the role. It is the first step
in impressing and compelling the person reviewing the resumes to
approach you for an interview. If you do not hear from the employer,
follow up via effective phone technique to show your enthusiasm and aim
to set up an interview.
- NEED: If there is a need within the company, and they have
advertised the position in which you are interested, then you are
already half way there. Otherwise you may need to direct market yourself
to potential employers. You can also discuss your needs and/or wants
with your Recruitment Consultant and requesting they do this on your
behalf, as they already have an existing database of clients with whom
they have strong relationships.
- DESIRE: If you have done your groundwork and know the industry and
how you fit into it, remain positive and enthusiastic as this will be
desirable to any prospective employer. Creating a desire in potential
employers, if they are not in the market for a new employee, is tough.
But in the current candidate shortage market employers are likely to be
much more open to securing a good quality employee sooner rather than
missing out later.
- CLOSE: Finally, you must close the sale in the interview by
thoroughly preparing yourself in advance and actually closing the deal
by asking for the job! Doing this may seem difficult, but it is crucial
to your success and really what have you got to lose? The job interview
is your opportunity to demonstrate your personal attributes, strengths,
personality, communication skills, and ability to cope under pressure.
Be enthusiastic, develop and build rapport with the interviewer, and ask
good questions which demonstrate that you have done your homework.
Being prepared, focused, enthusiastic, and committed to securing the
position will put you a step ahead of the competition, and ensure that you
make the sale!
Source: Geoff Morgan & Andrew Banks 1999
Always remember your consultant can be a great source of
information and is here to help you achieve your job seeking goals.
Therefore feel free to contact us at anytime with any of your questions.
(02) 9570 2411